| Product management: Product lifecycle management from inception/introduction through growth, maturity, decline and sunset | Product solution definitions (PSDs), roadmaps, detailed functional descriptions, market requirements definitions (MRDs), pricing, launches | Beta testing, deployment support, dot/integer releases, partner product/module integrations |
| Branding and positioning; case studies and ROI |
| White papers; presentations/slideshows; speeches/panels |
| Interactive/digital marketing; social media; strategies; web analytics; online communities |
| Websites: Creative direction, content, development |
| Market research & analysis: Surveys and focus groups, syndicated reports, custom consulting projects, inquiry/AIT; qualitative + quantitative |
| Competitive intelligence and strategy |
| Project management |
| Public relations |
| Channel and alliance partner programs |
| Event/show and user group management |
| Strategic technology consulting* |

