About MarketPower
At MarketPower, we specialize in qualitative research that uncovers the deeper stories behind the data. By focusing on consumer attitudes, motivations, and behaviors, we help organizations gain a clearer understanding of their audience beyond surface-level metrics. Through methodologies like in-depth interviews, focus groups, and ethnographic studies, we explore the “why” behind consumer actions. These insights empower our clients to craft strategies that resonate more effectively with their target markets and drive long-term success. Our mission is to turn qualitative data into actionable, impactful solutions for real-world business challenges.
MarketPower is proud to be a certified Women's Owned Business (WBE) through the state of Rhode Island's Division of Equity, Diversity, and Inclusion.
Rebecca Powers
Founder & President
Market Research Consultant
A market research professional with over 7 years of experience working in a wide variety of sectors, Rebecca brings a fresh and insightful perspective to every project. Early career experience in social work honed deep listening skills and empathy, making her a skilled interviewer adept at uncovering valuable insights. Rebecca's expertise spans public sector grant-based projects, higher education, consumables, UX research, and brand positioning. She is motivated by a desire to develop impactful solutions that solve complex challenges and create lasting impact.